Advantages Hybrid Mobile Apps
Marketing in mobile devices has become one the most important, if not the most important, parts of just about any marketing strategy. People rely on their mobile devices for just about any activity imaginable and any company that is not a part of this global trend seems to be out of touch. Traditionally, there were two main ways how to establish a mobile presence: one was to create a fully native application written in a programming language used by the targeted platform, and the other was to stick with a regular website and give up upon the native feel and look. However, now, in 2016, we have reached the point where more than 50 percent of mobile applications should be hybrid, according to Gartner’s 2013 mobile and wireless predictions.
With the imminent market domination of hybrid applications ahead of us, now is a great time to look at their advantages to see what exactly is behind their popularity. We, also, won’t avoid mentioning their main negatives, in order to get a clear, comprehensive picture of their role in the mobile market.