Magento provides large number of templates, plugins and modules to increase the performance and functionality of eCommerce websites as per the requirement which makes it highly scable eCommerce platform.
SEF (Search Engine Friendly) urls are built-in in Magento. Magento allows you to do the basic SEO yourself – instead of paying top dollars for a consultant or a 3rd party company to do it for you.
Magento provides easier catalogue management which makes easier to manage your eCommerce store from the background
Any kind of custom module can be developed in Magento without any hassle.
Shipping Integration addon allows you to handle your shipping much better and faster