Nothing engages people more than an app. There are around 2.7 billion smartphone users across the world. On average, 21% of millennials open an app for 50 or more times in a day and uses 30 apps in a month (approximately). Your favourite Google Play Store has 2.8 million downloadable apps and the Apple App Store has 2.2 million apps for iOS users.

The numbers multiply with every passing hour. Apps provide utility in a click – utility of every kind. The use of digital content has rapidly increased due to unhindered internet accessibility. Interestingly, 57% of all the digital content comes from mobile applications. Businesses across the world have been tapping an app's potential in influencing consumer decision for tangible gains. Experts have even said that mobile apps would generate revenue worth $189 million by the end of 2020. Can you afford to miss this big on-going phenomenon?